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Tips for Choosing a Digital Marketing Agency

Hiring a digital marketing agency is one of the most important decisions you can make for your business. A good agency will assess your needs and provide you with solutions– not headaches. They will become responsible for driving traffic to your website, which will ultimately convert to sales. 

Each business is unique. So is each digital agency. It’s important to find an agency that is truly invested in you, and that you feel they resonate with your mission. Below, you will find some tips for finding the best agency to fit your needs.

Know your goals

Even the most high-end and renowned marketing firm can’t help you achieve your goals if you don’t know what they are. Now, a good agency can help you understand current deficits and how to mitigate them. But you should go in with some deliverables in mind. Do you want to rank higher in search engines? Is your website loading too slow? Do you want to increase customer engagement on social media? Are you wasting money on paid media clicks that don’t convert into leads? Once you know what you’re looking for the digital marketing experts at Rise Local can craft an individualized plan to attain those goals, and help you outrank your competitors and drive more leads and close more business. 

Content Creation on Autopilot

One great way to increase your rank in search engine results pages (SERP) is to have a dedicated publishing schedule of content expansion. The more you publish, the more Google considers you an industry authority and will drive organic traffic to your website. The more pages you have to capture different customers with short and long-tailed search intent. This means updated website content, service pages, location pages, testimonials, and a consistent stream of blog posts. Ideally, all of this information can be completed monthly without any work from you. Then, when the calls start rolling in you’ll have time to accommodate them since you won’t be busy managing a content team. 

Media and Multi-Platform Proficiency

High-quality media is an important part of advertising, online web presence, and brand awareness. Whether you need staff headshots or marketing videos you need to feel confident that your chosen agency is capable of getting that media for you. A great marketing agency will have staff on hand to shoot at a moment’s notice. They’ll even have freelancers ready to go to ensure that you’re getting good work fast! For example, Rise Local has an in-house studio equipped for photoshoots, videography, and podcasts. We manage media capture and editing, and if you want a flashy video to show off your company, we can even get you fast cars and talented models. Most importantly, we’ll coach you so you know what type of media will perform best and you’ll get the most bang for your buck. 

A Strong and Diverse Portfolio

An accomplished digital marketing agency will have a diverse portfolio of clients. Smart digital agencies will show that off. Now, just because a marketing agency hasn’t worked in your industry before doesn’t mean they’re not right for you. It just means you need to do more research. A good agency can swivel to fulfill your needs. Rise Local has worked with numerous industries including car detailing, event venues, bail bonds, HVAC services, home service companies, CBD products, computer repair, doctor’s and law offices, and so much more! 

You should also verify that the agency offers the services you require. If you need hosting and static media services, don’t pour all of your money into an agency that specializes in video and animation. This goes back to understanding your company’s needs and goals before approaching an agency. 

An Experienced Staff Working as a Team

Each agency is unique, and that’s largely due to who they employ. Each individual has a different background and skillset, make sure that the people who will manage your account are capable of doing the work. Ask what each person can bring to the table. How fast can web development incorporate a payment portal on your website? Who can fix server issues when your website goes down? How has the social media manager increased brand awareness and customer engagement across popular platforms for previous clients? Make sure you’re well-informed before committing to an agency. 

One thing to look for is a company that has a staff deep with subject matter experts across various digital marketing skillsets and solutions. At Rise Local we feel like we offer the best copywriters, the best graphic design and photography folks, the best of the best paid search expert and a team stacked with local SEO and search professionals with more experience than any other company in North Texas and beyond. Can you find someone like that? They are out there. We are right here 😉

Check Those Customer Testimonials

One of the most telling things about a company are the reviews customers leave. Check Google Reviews and their Facebook page for a bit of insight. This is where you’ll find out what kind of work they do, and how well they do the work. No matter how flawlessly they brand themselves, this is where the truth will come out. 

They should also have stories to tell about wins and loses and lessons learned that relate to your situation. Not every business has the same goals, human resources, offices, budgets, and plans. A great digital marketing firm will work within your constraints and have client testimonies and the social equity to prove it.

Dallas Digital Marketing Agency

We are a full-service digital marketing agency that serves clients nationwide. We offer domain management, local web hosting, SEO marketing, social media management, campaign development, website building, television advertising, photography, video production, and copywriting. Rest assured, when you work with us our team will have the skills, equipment, and dedication to manage any digital marketing need that arises. Contact us today to schedule your free consultation. We’ll analyze your current market placement and tell you more about our services right off the bat!

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