Computer programming - Search engine optimization

What Other Digital Marketing Agencies Aren’t Telling You About Technical SEO

What’s the deal with web hosting?

Technical SEO is the art and science of optimizing your web server for search engine indexation. This process helps search engine spiders effectively index your site, and ultimately improves your organic search rankings. Most agencies pitching you on-page SEO services know this, but they do NOT want to host your website. While good hosting is imperative to your search engine rankings, there’s just not a lot of money in web hosting for digital marketing agencies.

At Rise Local, we have a different outlook. It’s true that providing web hosting services isn’t going to pad our bottom line. However, we understand its importance. We’re dedicated to serving small local businesses and to do that right, we need to provide comprehensive SEO services. Our servers are located locally so we can easily monitor your service. We also have evidence that shows locally-stored servers can increase your website’s load speeds. Overall, technical SEO is an important tool that can drive your target audience to your website.

Isn’t optimizing web pages enough?

Optimizing and publishing pages and posts will certainly improve your web presence, but that’s just the tip of the iceberg. Now, there’s nothing wrong with improving your website’s ranking using SEO and content creation strategies. In fact, we encourage it! We even have a full staff of web designers, copywriters, graphic designers, and photographers to help rapidly increase the content on your website. The influx in published content helps Google recognize you as an authority in your industry, and they place you right at the top of the search results page. However, that’s nowhere near the whole picture. You should also be utilizing technical SEO efforts to maximize your web presence.

Real SEO is 100% focused on anticipating client queries, producing relevant and engaging content, and optimizing it so searchers can find it. The basic tenets of technical SEO are making sure website content loads fast so it is fully indexed, and distributed as widely as possible. That way anyone browsing for the answer to a specific question will come across the information you publish before they find your competitors.

The importance of technical SEO

Technical SEO is critical to your businesses’ success! But unless your Marketing Services Provider has root access to the web servers powering your site, they are not doing technical SEO for one simple reason.

They don’t have access.

Really, if you don’t have root-level access to the webserver you can’t do technical SEO. Even worse, if your website is hosted by Big Host, their system is so locked down you don’t have any latitude to make small tweaks that would help your website perform better. For example, here’s one dirty trick host providers play:

They throttle your resources every time a few visitors hit your site at once. That’s why after 3-4 people visit your site and start moving around at the same time your website gets really, really slow. That kills your rankings.

This isn’t a problem when you let Rise Local host your website. We custom built our own hosting platform– Zonedock. It will keep your website operating at high speeds regardless of traffic levels. No, it’s not something we charge for. It’s baked into the platform. Like a feature. The key feature is that we have root access to the server so our techs can tweak all the dials necessary to deliver the best results.

Take that Big Host!

Host your website with Rise Local

Reach out today to find out more about our hosting services. We offer a free initial consultation where we’ll analyze your rankings compared to your competitors, explain how hosting can help you outrank them, and set digital marketing goals. When you’re ready to take control of your digital marketing efforts and get your phones ringing and feet in the door, we’ll be here to help.

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