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How to Build Customer Engagement

In order to run a successful business, you need customers to interact with your brand and flow through the sales funnel. But how do you get their attention and gain their trust? Customer engagement plays a huge role in converting leads into sales. There are plenty of things that your company can do to get customers’ attention and ways to retain it. We have outlined some successful strategies below.

What is Customer Engagement?

Customer engagement is the plan to capture the attention of prospective and existing customers. You want them to have the best experience possible when interacting with your company. In order to do this, you need to understand where your customers congregate. Use the mediums and channels that you know they will be using, so there’s a higher chance that they will engage with your brand. The goal is to create a relationship with your customers in order to foster brand loyalty.

Have a Strong Online Presence

Many people are using the internet to research products and services before purchasing them. The internet is also a main platform for exposure. In order to have a strong online presence, your business needs a great website and needs to be active on social media.

Engaging Website 

Your website is where you will convert most of your potential customers into sales. That being said, you want customers to stay on your site and explore. One way of capturing their attention is using interactive content. Infographics are a great example. Many people are visual learners. Therefore, they will gain an understanding of your brand and begin to trust it with informative infographics. Additionally, include many photos on your website. Tell your story through authentic images. This will help increase your brand’s emotional appeal. 

Social Media Marketing

Social media can be useful for business efforts. Customers usually follow brands to learn about updates, promotions, ask for assistance, and even actual sales. Use call to actions as captions and encourage your audience to comment. If they do comment, use this as an opportunity to continue the conversation and establish a relationship with them.

Email Marketing

Deliver personalized emails after they have made a purchase. Thank them for choosing your solutions and even include a survey. You can ask them to rate their customer experience or their satisfaction with the product or service. Remind them that your team is always happy to help and answer any questions.

Utilize Location

Customers enjoy personalized service. Location-based ads or maximizing your local search are great ways of executing personalization. If a customer searches for a solution, and you are one of the first companies to appear in their area, you have a head start. A service that is nearby is very convenient, so make sure to take advantage of your location(s) when marketing.

Team Up with Rise Local 

Our expert marketing team and website specialists are just a call away. Rise Local offers many services that will optimize customer engagement, such as web design, engaging content, social media management and marketing, and many more. If you would like to learn more about the different ways we can build customer awareness and interactions, give us a call. Let’s grow your business together.

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