A lot of service-based businesses approach us with the same problem. They don’t provide a product or recurring services so they need help finding new clients or they’ll go out of business. This business model is understandably more difficult to maintain, but it’s entirely possible to stay booked and busy with a strong direct response marketing plan.
What is Direct Response?
Direct response marketing relies heavily on copywriting to encourage an instantaneous response from the reader. This marketing strategy generates qualified sales leads right away and if done correctly, will result in an immediate ROI. The name makes sense now, right?
Direct response campaigns that play on human emotions yield the best results. This could mean making your product appear exclusive, promoting the deal of a lifetime, or connecting with someone on a fundamental level. You can do this using the channel of your choice too. Mediums like TV, print, social media and numerous digital channels work beautifully for this.
What Makes Direct Response Campaigns Successful?
All good marketing focuses on the customer, but oftentimes, advertisers lose sight of that perspective. However, with other types of marketing, there’s some leeway and if you’re creative, engaging, or useful– people will stay dialed into the conversation you’ve started. There’s less latitude when it comes to direct response marketing.
Direct response marketing yields fast results because you identify the customer’s problem and quickly propose a customized solution. People who are at the end of the sales funnel and ready to buy don’t need the fluff. They just want to know what you’re providing without all of the gimmicks. So that’s exactly what we give them. Our copywriters show that you understand your customer, establish you as an industry authority, and drive home the sale with concise copy.
Hyper-Personalized Marketing Campaigns
Creating messaging that resonates with your customers is important, but this isn’t a one size fits all solution. Simply by reviewing your analytics and customer segments, you can create separate campaign messaging and media that cater to different demographics or folks at different stages of the sales funnel. Direct response marketing relies on creating a sense of urgency. That means you need to understand exactly where your customers are at and what they’re experiencing. If you miss the mark, you’ll likely be on their mind in the future when they have need of your services. But you won’t make an immediate sale.
Clear Call to Actions (CTAs)
This is one of the most important parts of a direct response marketing campaign. There are a number of CTAs you can use, but if you’re looking to make an immediate sale, you’ll need to be strategic. Try out a “buy now” or “sign up”, rather than a “learn more” button. The first two options are action and sales oriented. While there’s nothing wrong with inviting a potential buyer to learn more about your company, that message adds another step before the sale can happen and also indicates that they’re still in the information-gathering stage of the buying process.
Why You’ll Love Direct Response Marketing
Business owners benefit from direct response marketing because of the immediacy. You can start gathering and reviewing data right away so you can track the campaign’s performance and make any necessary adjustments before you pour your whole budget into it.
This data provides a lot of insights about who’s interested in the service you provide. It may even end up exposing a demographic you hadn’t previously considered and illuminating the path to increased profits. This information will also be a great help as you plan future marketing campaigns. Start-ups can also use direct response marketing to get their initial sales rolling, and this is a great starting point as they begin building their brand.
Dallas Digital Marketing Agency for Small Businesses
Contact us today to schedule a free initial consultation. Together, we can delve into your business goals and determine if a direct response marketing campaign is right for you. If it is, we can enroll you in TV advertising, provide recommendations like starting a referral program, or crafting high-conversion landing pages that you can use with paid advertising. Bring all of your questions, we look forward to getting to know you!